Food marketing targeted to kids : a collaborative and policy-oriented study in Argentina, Bolivia, Guatemala and Peru
The food and beverage industry have established successful relationships with corner store proprietors to guarantee ultra-processed food (UPF) availability in urban and rural Guatemala. Considering that proprietors in Guatemala are unlikely to promote and support the availability and advertising of healthy foods, healthcare policymakers should take this into account when designing, planning and implementing UPF regulations. Due to the pandemic COVID-19 and its possible contribution to the unhealthy food environment, the study also proposes a methodology for monitoring and evaluating internet marketing of multinational fast-food chains. The technical report provides details of the project and its outputs.
Auteur ou autrice(s) : Barnoya, Joaquin
Langage : Anglais