The Ndegu family’s work highlights a growing trend in Southern Africa, where small-scale producers are adding value to native plants. However, this transformation didn't happen by itself. It was enabled through support and training provided by experts like Penny Hiwilepo-van Hal, a food scientist at the University of Namibia.
“We wanted to bridge the gap between traditional knowledge and modern processing,” the senior lecturer explained. “By working directly with communities, we could understand how they use these plants and help them elevate their methods to create products suitable for the market.”
The University of Namibia received funding for this research from a national science granting council, thanks to a broader initiative supported by IDRC and several other donors to strengthen the capacities of research granting councils in sub-Saharan Africa.
Hiwilepo-van Hal and her team screened indigenous plants for their nutritional benefits and developed and shared processing techniques and business plans to improve their sale. The next challenge, she said, is to domesticate these plants to ensure they are available longer than just in their short seasonal window and in greater quantity.
The research team has made a concerted effort to engage with local communities at every stage of the project. This participatory approach ensures that the resulting products, such as hibiscus jam and wild orange juice, not only meet market standards, but also retain their unique cultural value.
The impact has been significant. For example, Hiwilepo-van Hal recently noticed indigenous fruits like hibiscus and wild oranges in the supermarket, a testament to the newfound appreciation for these traditional products that used to be only available from street vendors.
For people like Maria Ndegu, the project has opened doors to economic independence: “Our business is growing. It’s not just about making jam or juice, it’s about creating a better future for our community.”