Case study: Improving maternal care in Africa
The problem: Women in Kenya and other sub-Saharan African countries experience numerous barriers to receiving quality health care due to cultural, socio-economic and demographic disadvantages.
Research for improved outcomes: Kenyan-based non-profit organization Jacaranda Health launched its AI-enabled digital health service PROMPTS to empower new and expecting mothers to seek and connect with the best care via mobile phone messaging. The platform uses a customized large language model, UlizaMama, to provide real-time, personalized support to mothers in Swahili, Sheng and English. The tool has since been expanded into five other African languages.
The AI solution: The tool collects valuable information on how education, household composition, religion, the impact of climate events, the use of cooking fuel, technology ownership, sanitation, hygiene, age and geolocation create a vulnerability profile.
Results: Since it started, almost 3 million mothers have been supported by PROMPTS. The platform is distributed to women in more than 1,000 public hospitals and health centres across 23 Kenyan counties. Beyond Kenya, Jacaranda Health is piloting PROMPTS in Ghana, Nigeria and Eswatini, with plans to scale across sub-Saharan Africa. It is also being piloted in Nepal.