IDRC's visual identity and branding
IDRC has created a new logo to mark the Centre’s new Strategy 2030 and our renewed focus and determination as we move into the next decade of work on the global stage.
The logo uses several colours to represent the Centre’s connected principles of partnership, diversity, and sustainability, in addition to the wide range of research activities and solutions at the core of our work. The maple leaf defines the Centre as proudly Canadian.
IDRC is represented by the IDRC logo in combination with the Canada wordmark. The Canada wordmark is the global symbol of the Government of Canada. It is a public acknowledgement that IDRC-supported research is funded by Canadians.
IDRC combined logo
Where to use the IDRC combined logo:
The combined logo must be used for the following products produced by stakeholders:
- Books
- Reports
- Publications
- Corporate material (e.g., conferences, workshops, website)
- Videos
- Project-specific websites and newsletters
- Media activity
External stakeholders must obtain IDRC approval prior to using the logo. To obtain approval, stakeholders should liaise with their contact person at the Centre.
Acknowledging IDRC support in videos and publications:
- On the title or copyright page of publications or for a video credit slide, use the combined logo with this statement:
This work was carried out with the aid of a grant from the International Development Research Centre, Ottawa, Canada. The views expressed herein do not necessarily represent those of IDRC or its Board of Governors. - If material does not have a section to acknowledge support, clarify the organization’s relationship with IDRC by using one of the options below, which should be placed above the combined file:
- Funded by
- Supported by
- In an article in a publication that reports on a project supported by IDRC, the source of funding should be acknowledged in writing. This in-text acknowledgement can simply reference “this project is funded by IDRC”.
How to use the IDRC combined logo file
Size
The minimum width for the IDRC combined logo is 2.25 inches.
IDRC combined logo without full name
This version should be only used if there is insufficient space to maintain the minimum reproduction width of 2.25 inches for the IDRC combined logo.
The minimum width for the IDRC combined logo without full name is 1.25 inches.
Space
A clear space must be maintained around the IDRC combined logo to ensure legibility and to maximize impact.
The minimum space required is equal to the square of the height of the IDRC acronym letters.
Don'ts
- Don’t modify the IDRC logo or the Canada watermark in any way (do not change the size, relationship, position, or colour, etc.).
- Don’t place the logo in an outlined box.
- Don’t use a logo file with inadequate resolution.
- Don’t crop the file to exclude any elements (e.g., Canada wordmark).
- Don’t stretch the file and change its shape.
- Don’t use the acronym component (IDRC) on its own.
- Don’t use the symbol component on its own.
- Don’t translate the name of the Centre.
- Don’t change the position of IDRC’s full name.
File formats
The IDRC combined logo file must be presented on a white background.
- Use the IDRC combined file for a width of 2.25 inches or more.
- Use the IDRC combined file without full name for smaller applications - less than 2.25 inches in width, but a minimum size of 1.25 inches.
Each file format is recommended for a specific use. Files are available in:
JPG
Use JPEG files in Microsoft Office and similar programs. Files cannot be enlarged because it reduces the quality.
Logo with IDRC full name
Logo without IDRC full name
PNG
Use PNG files for websites and PowerPoint presentations. Files may only be slightly reduced or enlarged before it affects the resolution quality.
IDRC combined logo
IDRC combined logo without full name
PDF files are high-resolution EPS vector files suitable for professional use and design (such as large format banners and posters, and for offset printing). These files may be reduced and enlarged without affecting resolution quality.
To view a PDF document, you must have Adobe Reader installed on your system. Adobe Reader is available for free download from the Adobe Web site.
IDRC combined logo
IDRC combined logo without full name
Contact
Please contact IDRC Communications for support if needed.